* { margin: 0; padding: 0; box-sizing: border-box; }

:root {
    --black: #1A1A1A;
    --deep-black: #0D0D0D;
    --white: #F8F7F4;
    --red: #E63329;
    --gray: #6B6B6B;
    --light-gray: #EBEBEB;
}

body {
    font-family: 'Inter', -apple-system, sans-serif;
    background: var(--white);
    color: var(--black);
    overflow-x: hidden;
}

.img-bw {
    filter: grayscale(100%) contrast(1.05);
    transition: filter 0.6s ease;
}
.img-bw:hover { filter: grayscale(0%) contrast(1); }

.img-warm {
    filter: saturate(0.9) contrast(1.02) sepia(0.05);
}

section {
    padding: 80px 60px;
    max-width: 1600px;
    margin: 0 auto;
}

.full-bleed {
    max-width: 100%;
    padding: 80px 60px;
}

.section-label {
    font-size: 10px;
    letter-spacing: 0.25em;
    text-transform: uppercase;
    color: var(--gray);
    margin-bottom: 40px;
    display: flex;
    align-items: center;
    gap: 12px;
}

.section-label::before {
    content: '';
    width: 40px;
    height: 1px;
    background: var(--red);
}

/* COVER */
.cover {
    min-height: 100vh;
    background: var(--deep-black);
    color: var(--white);
    display: grid;
    grid-template-columns: 1fr 1fr;
    gap: 40px;
    align-items: center;
    position: relative;
}

.cover-content { padding-right: 40px; }

.cover-eyebrow {
    font-size: 11px;
    letter-spacing: 0.3em;
    text-transform: uppercase;
    color: var(--red);
    margin-bottom: 30px;
}

.cover-title {
    font-size: clamp(42px, 7vw, 88px);
    font-weight: 300;
    letter-spacing: -0.04em;
    line-height: 1.0;
    margin-bottom: 20px;
}

.cover-title .accent { color: var(--red); }

.cover-subtitle {
    font-size: 16px;
    line-height: 1.7;
    color: rgba(255,255,255,0.5);
    max-width: 400px;
}

.cover-prize {
    margin-top: 50px;
    padding-top: 30px;
    border-top: 1px solid rgba(255,255,255,0.1);
}

.cover-prize-label {
    font-size: 9px;
    letter-spacing: 0.2em;
    text-transform: uppercase;
    color: var(--red);
    margin-bottom: 8px;
}

.cover-prize-name {
    font-size: 14px;
    color: rgba(255,255,255,0.8);
}

.cover-image {
    height: 100vh;
    overflow: hidden;
}

.cover-image img {
    width: 100%;
    height: 100%;
    object-fit: cover;
    filter: grayscale(20%) contrast(1.05);
}

.cover-meta {
    position: absolute;
    bottom: 40px;
    left: 60px;
    display: flex;
    gap: 60px;
    font-size: 11px;
    color: rgba(255,255,255,0.4);
    letter-spacing: 0.1em;
}

/* CONTEXT */
.context {
    background: var(--white);
    padding: 80px 60px;
}

.context-content {
    max-width: 700px;
}

.context-lead {
    font-size: 24px;
    font-weight: 300;
    line-height: 1.5;
    margin-bottom: 20px;
    color: var(--black);
}

.context-lead strong {
    font-weight: 500;
}

.context-content p {
    font-size: 15px;
    line-height: 1.8;
    color: var(--gray);
}

/* THE END */
.the-end {
    background: var(--white);
    padding-top: 120px;
}

.the-end-grid {
    display: grid;
    grid-template-columns: 1.2fr 1fr;
    gap: 60px;
    align-items: center;
}

.the-end-image {
    height: 70vh;
    overflow: hidden;
}

.the-end-image img {
    width: 100%;
    height: 100%;
    object-fit: cover;
}

.the-end-content h2 {
    font-size: clamp(32px, 4.5vw, 56px);
    font-weight: 300;
    letter-spacing: -0.03em;
    line-height: 1.15;
    margin-bottom: 30px;
}

.the-end-content h2 .accent { color: var(--red); }

.the-end-content p {
    font-size: 15px;
    line-height: 1.8;
    color: var(--gray);
    max-width: 420px;
}

/* REWIND */
.rewind {
    background: var(--deep-black);
    color: var(--white);
    text-align: center;
    min-height: 50vh;
    display: flex;
    flex-direction: column;
    justify-content: center;
    align-items: center;
}

.rewind-event {
    font-size: 12px;
    letter-spacing: 0.35em;
    text-transform: uppercase;
    color: rgba(255,255,255,0.3);
    margin-bottom: 30px;
}

.rewind-text {
    font-size: 14px;
    letter-spacing: 0.4em;
    text-transform: uppercase;
    color: rgba(255,255,255,0.3);
    margin-bottom: 20px;
}

.rewind-time {
    font-size: clamp(60px, 12vw, 140px);
    font-weight: 300;
    letter-spacing: -0.04em;
    color: var(--red);
}

/* FRIDAY */
.friday { background: var(--white); }

.friday-hero {
    display: grid;
    grid-template-columns: 1fr 1fr;
    gap: 20px;
    margin-bottom: 60px;
}

.friday-hero img {
    width: 100%;
    height: 350px;
    object-fit: cover;
}

.friday-text { max-width: 700px; }

.friday-text h3 {
    font-size: 32px;
    font-weight: 400;
    letter-spacing: -0.02em;
    margin-bottom: 20px;
}

.friday-text p {
    font-size: 15px;
    line-height: 1.8;
    color: var(--gray);
    margin-bottom: 16px;
}

/* INSIGHT */
.insight {
    background: var(--deep-black);
    color: var(--white);
    min-height: 80vh;
    display: flex;
    flex-direction: column;
    justify-content: center;
}

.insight-inline {
    margin-top: 80px;
}

.insight-inline .insight-main {
    max-width: 900px;
}

.insight-inline .insight-question {
    font-size: clamp(28px, 5vw, 48px);
    font-weight: 300;
    line-height: 1.3;
    letter-spacing: -0.02em;
    margin-bottom: 60px;
    color: var(--black);
}

.insight-inline .insight-question .accent { color: var(--red); }

.insight-inline .insight-examples {
    display: grid;
    grid-template-columns: repeat(3, 1fr);
    gap: 40px;
}

.insight-inline .insight-example {
    padding: 30px;
    border-left: 2px solid var(--red);
}

.insight-inline .insight-persona {
    font-size: 11px;
    letter-spacing: 0.2em;
    text-transform: uppercase;
    color: var(--red);
    margin-bottom: 12px;
}

.insight-inline .insight-sees {
    font-size: 15px;
    color: var(--gray);
    line-height: 1.6;
}

.insight-main {
    max-width: 900px;
}

.insight-question {
    font-size: clamp(28px, 5vw, 48px);
    font-weight: 300;
    line-height: 1.3;
    letter-spacing: -0.02em;
    margin-bottom: 60px;
}

.insight-question .accent { color: var(--red); }

.insight-examples {
    display: grid;
    grid-template-columns: repeat(3, 1fr);
    gap: 40px;
}

.insight-example {
    padding: 30px;
    border-left: 2px solid var(--red);
}

.insight-persona {
    font-size: 11px;
    letter-spacing: 0.2em;
    text-transform: uppercase;
    color: var(--red);
    margin-bottom: 12px;
}

.insight-sees {
    font-size: 15px;
    color: rgba(255,255,255,0.8);
    line-height: 1.6;
}

/* BAKERMAT */
.bakermat { background: var(--white); }

.bakermat-grid {
    margin-bottom: 40px;
}

.bakermat-grid img {
    width: 100%;
    height: 60vh;
    object-fit: cover;
}

.bakermat-text {
    max-width: 700px;
    margin: 0 auto;
}

.bakermat-text p {
    font-size: 15px;
    line-height: 1.8;
    color: var(--gray);
}

/* SATURDAY */
.saturday { background: var(--light-gray); }

.saturday-intro {
    max-width: 700px;
    margin-bottom: 60px;
}

.saturday-intro p {
    font-size: 15px;
    line-height: 1.8;
    color: var(--gray);
}

.saturday-grid {
    display: grid;
    grid-template-columns: repeat(3, 1fr);
    gap: 20px;
    margin-bottom: 60px;
}

.saturday-grid img {
    width: 100%;
    height: 350px;
    object-fit: cover;
}

.saturday-quote {
    font-size: clamp(24px, 4vw, 40px);
    font-weight: 300;
    line-height: 1.4;
    letter-spacing: -0.02em;
    max-width: 800px;
    margin: 0 auto;
    text-align: center;
}

.saturday-quote .accent { color: var(--red); }

.saturday .team-moment {
    max-width: 800px;
    margin: 40px auto 0;
}

/* GARMENT */
.garment {
    background: var(--white);
}

.garment-grid {
    display: grid;
    grid-template-columns: 1fr 1fr;
    gap: 60px;
    align-items: center;
}

.garment-image {
    border-radius: 8px;
    overflow: hidden;
}

.garment-image img {
    width: 100%;
    display: block;
}

.garment-content h2 {
    font-size: clamp(28px, 4vw, 44px);
    font-weight: 300;
    letter-spacing: -0.02em;
    line-height: 1.2;
    margin-bottom: 24px;
}

.garment-content h2 .accent { color: var(--red); }

.garment-content p {
    font-size: 15px;
    line-height: 1.8;
    color: var(--gray);
    margin-bottom: 16px;
}

.garment-details {
    display: grid;
    grid-template-columns: repeat(2, 1fr);
    gap: 20px;
    margin-top: 30px;
    padding-top: 30px;
    border-top: 1px solid var(--light-gray);
}

.garment-detail-label {
    font-size: 9px;
    letter-spacing: 0.2em;
    text-transform: uppercase;
    color: var(--red);
    margin-bottom: 4px;
}

.garment-detail-value {
    font-size: 14px;
    color: var(--black);
}

/* BUILD */
.build {
    background: var(--deep-black);
    color: var(--white);
}

.build-grid {
    display: grid;
    grid-template-columns: 1fr 1fr;
    gap: 60px;
    align-items: center;
}

.build-content h2 {
    font-size: clamp(32px, 5vw, 56px);
    font-weight: 300;
    letter-spacing: -0.03em;
    line-height: 1.1;
    margin-bottom: 30px;
}

.build-content h2 .accent { color: var(--red); }

.build-content p {
    font-size: 14px;
    line-height: 1.8;
    color: rgba(255,255,255,0.6);
    margin-bottom: 16px;
}

.build-image {
    border-radius: 8px;
    overflow: hidden;
    box-shadow: 0 40px 80px rgba(0,0,0,0.5);
}

.build-image img { width: 100%; display: block; }

.build-features {
    display: flex;
    gap: 40px;
    margin-top: 40px;
    padding-top: 30px;
    border-top: 1px solid rgba(255,255,255,0.1);
}

.feature { flex: 1; }

.feature-label {
    font-size: 9px;
    letter-spacing: 0.2em;
    text-transform: uppercase;
    color: var(--red);
    margin-bottom: 6px;
}

.feature-value {
    font-size: 13px;
    color: rgba(255,255,255,0.8);
}

/* TAYLOR */
.taylor {
    background: var(--black);
    color: var(--white);
    min-height: 60vh;
    display: flex;
    flex-direction: column;
    justify-content: center;
    text-align: center;
}

.taylor-intro {
    font-size: 14px;
    letter-spacing: 0.3em;
    text-transform: uppercase;
    color: rgba(255,255,255,0.3);
    margin-bottom: 30px;
}

.taylor-quote {
    font-size: clamp(32px, 6vw, 72px);
    font-weight: 300;
    letter-spacing: -0.03em;
    line-height: 1.2;
    max-width: 1000px;
    margin: 0 auto 30px;
}

.taylor-quote .accent { color: var(--red); }

.taylor-voice {
    font-size: 13px;
    color: rgba(255,255,255,0.4);
}

/* SUNDAY */
.sunday { background: var(--white); }

.sunday-hero {
    display: grid;
    grid-template-columns: 1fr 1fr;
    gap: 20px;
    margin-bottom: 60px;
}

.sunday-hero img {
    width: 100%;
    height: 450px;
    object-fit: cover;
}

.sunday-moment {
    display: grid;
    grid-template-columns: 1fr 2fr;
    gap: 60px;
    align-items: center;
}

.sunday-moment-text h3 {
    font-size: 28px;
    font-weight: 400;
    letter-spacing: -0.02em;
    margin-bottom: 16px;
}

.sunday-moment-text p {
    font-size: 14px;
    line-height: 1.8;
    color: var(--gray);
}

.sunday-moment-image {
    height: 500px;
    overflow: hidden;
}

.sunday-moment-image img {
    width: 100%;
    height: 100%;
    object-fit: cover;
}

/* TEAM */
.team {
    background: var(--light-gray);
}

.team-header {
    text-align: center;
    margin-bottom: 60px;
}

.team-header h2 {
    font-size: clamp(32px, 5vw, 48px);
    font-weight: 300;
    letter-spacing: -0.03em;
    margin-bottom: 20px;
}

.team-grid {
    display: grid;
    grid-template-columns: repeat(4, 1fr);
    gap: 40px;
    margin-bottom: 60px;
}

.team-member {
    text-align: center;
}

.team-member-name {
    font-size: 16px;
    font-weight: 500;
    margin-bottom: 4px;
}

.team-member-role {
    font-size: 12px;
    color: var(--red);
    letter-spacing: 0.05em;
    margin-bottom: 10px;
}

.team-member-did {
    font-size: 13px;
    color: var(--gray);
    line-height: 1.5;
}

.team-image-section {
    background: var(--white);
    padding: 0;
}

.team-image {
    height: 500px;
    overflow: hidden;
}

.team-image img {
    width: 100%;
    height: 100%;
    object-fit: cover;
    object-position: center 30%;
}

.team-moment {
    margin-top: 40px;
    padding: 30px;
    background: var(--white);
    border-left: 3px solid var(--red);
}

.team-moment-time {
    font-size: 11px;
    letter-spacing: 0.2em;
    text-transform: uppercase;
    color: var(--red);
    margin-bottom: 10px;
}

.team-moment-text {
    font-size: 18px;
    font-style: italic;
    color: var(--black);
}

.team-moment-author {
    font-size: 13px;
    color: var(--gray);
    margin-top: 10px;
}

/* FUTURE */
.future {
    background: var(--deep-black);
    color: var(--white);
}

.future-grid {
    display: grid;
    grid-template-columns: 1fr 1fr;
    gap: 80px;
    align-items: center;
}

.future-content h2 {
    font-size: clamp(28px, 4vw, 44px);
    font-weight: 300;
    letter-spacing: -0.02em;
    line-height: 1.2;
    margin-bottom: 30px;
}

.future-content h2 .accent { color: var(--red); }

.future-content p {
    font-size: 15px;
    line-height: 1.8;
    color: rgba(255,255,255,0.6);
    margin-bottom: 16px;
}

.future-content p strong {
    color: var(--white);
    font-weight: 500;
}

.future-stat {
    padding: 30px;
    border: 1px solid rgba(255,255,255,0.1);
    margin-top: 30px;
}

.future-stat-number {
    font-size: 48px;
    font-weight: 300;
    color: var(--red);
    margin-bottom: 8px;
}

.future-stat-label {
    font-size: 13px;
    color: rgba(255,255,255,0.6);
}

.future-quote {
    font-size: clamp(20px, 3vw, 28px);
    font-weight: 300;
    line-height: 1.5;
    font-style: italic;
    color: rgba(255,255,255,0.8);
}

.future-quote .accent { color: var(--red); font-style: normal; }

/* THANKS */
.thanks {
    background: var(--white);
}

.thanks-header {
    text-align: center;
    margin-bottom: 60px;
}

.thanks-header h2 {
    font-size: clamp(32px, 5vw, 48px);
    font-weight: 300;
    letter-spacing: -0.03em;
    margin-bottom: 16px;
}

.thanks-header p {
    font-size: 15px;
    color: var(--gray);
    max-width: 600px;
    margin: 0 auto;
}

.thanks-grid {
    display: grid;
    grid-template-columns: repeat(2, 1fr);
    gap: 60px;
}

.thanks-group h3 {
    font-size: 11px;
    letter-spacing: 0.2em;
    text-transform: uppercase;
    color: var(--red);
    margin-bottom: 20px;
    padding-bottom: 12px;
    border-bottom: 1px solid var(--light-gray);
}

.thanks-list {
    list-style: none;
}

.thanks-list li {
    font-size: 15px;
    margin-bottom: 12px;
    color: var(--black);
    display: flex;
    justify-content: space-between;
    align-items: center;
}

.thanks-list li span {
    color: var(--gray);
    font-size: 13px;
    margin-top: 0;
    text-align: right;
}

.thanks-image {
    margin-top: 60px;
    height: 500px;
    overflow: hidden;
}

.thanks-image img {
    width: 100%;
    height: 100%;
    object-fit: cover;
    object-position: center center;
    display: block;
}

/* VIDEO */
.video {
    background: var(--light-gray);
    padding: 80px 60px;
}

.video-grid {
    display: grid;
    grid-template-columns: 1fr 1fr;
    gap: 40px;
}

.video-placeholder {
    aspect-ratio: 16/9;
    background: var(--black);
    display: flex;
    align-items: center;
    justify-content: center;
    color: rgba(255,255,255,0.3);
    font-size: 14px;
    letter-spacing: 0.1em;
}

.video-embed {
    aspect-ratio: 16/9;
    width: 100%;
    overflow: hidden;
}

.video-embed iframe,
.video-embed video {
    width: 100%;
    height: 100%;
    border: none;
    display: block;
}

.video-caption {
    font-size: 13px;
    color: var(--gray);
    margin-top: 12px;
}

.video-link {
    margin-top: 8px;
    font-size: 12px;
}

.video-link a {
    color: var(--red);
    text-decoration: none;
    border-bottom: 1px solid var(--red);
    padding-bottom: 2px;
}

.video-link a:hover {
    opacity: 0.7;
}

/* VIDEO LOOP */
.video-loop {
    padding: 0;
    margin: 0;
    width: 100%;
    height: 100vh;
    overflow: hidden;
    position: relative;
    background: var(--black);
}

.video-loop video {
    width: 100%;
    height: 100%;
    object-fit: cover;
}

/* CLOSING */
.closing {
    background: var(--deep-black);
    color: var(--white);
    min-height: 80vh;
    display: flex;
    flex-direction: column;
}

.closing-hero {
    flex: 1;
    display: grid;
    grid-template-columns: 1fr 1fr;
    gap: 60px;
    align-items: center;
}

.closing-content h2 {
    font-size: clamp(48px, 8vw, 100px);
    font-weight: 300;
    letter-spacing: -0.04em;
    line-height: 0.95;
    margin-bottom: 30px;
}

.closing-content h2 .accent { color: var(--red); }

.closing-content p {
    font-size: 14px;
    color: rgba(255,255,255,0.5);
    letter-spacing: 0.15em;
    text-transform: uppercase;
}

.closing-image {
    height: 60vh;
    overflow: hidden;
}

.closing-image img {
    width: 100%;
    height: 100%;
    object-fit: cover;
}

.closing-footer {
    padding: 40px 0;
    display: flex;
    justify-content: space-between;
    font-size: 11px;
    color: rgba(255,255,255,0.3);
    letter-spacing: 0.1em;
    border-top: 1px solid rgba(255,255,255,0.1);
}

/* TABULAS CTA */
.tabulas-cta {
    background: var(--white);
    padding: 100px 60px;
    text-align: center;
}

.tabulas-cta-content {
    max-width: 800px;
    margin: 0 auto;
}

.tabulas-cta h2 {
    font-size: clamp(32px, 5vw, 56px);
    font-weight: 300;
    letter-spacing: -0.03em;
    line-height: 1.2;
    margin-bottom: 20px;
}

.tabulas-cta h2 .accent { color: var(--red); }

.tabulas-cta p {
    font-size: 16px;
    line-height: 1.7;
    color: var(--gray);
    margin-bottom: 40px;
    max-width: 600px;
    margin-left: auto;
    margin-right: auto;
}

.tabulas-cta-button {
    display: inline-block;
    padding: 16px 40px;
    background: var(--deep-black);
    color: var(--white);
    text-decoration: none;
    font-size: 14px;
    letter-spacing: 0.1em;
    text-transform: uppercase;
    transition: background 0.3s ease, transform 0.2s ease;
    border: 2px solid var(--deep-black);
}

.tabulas-cta-button:hover {
    background: var(--red);
    border-color: var(--red);
    transform: translateY(-2px);
}

.tabulas-cta-tagline {
    margin-top: 30px;
    font-size: 13px;
    color: var(--gray);
    font-style: italic;
}

/* RESPONSIVE */
@media (max-width: 1000px) {
    section { padding: 60px 30px; }

    .cover,
    .the-end-grid,
            .friday-hero,
            .bakermat-grid,
            .garment-grid,
            .build-grid,
            .sunday-hero,
            .sunday-moment,
            .future-grid,
            .thanks-grid,
            .closing-hero,
            .video-grid {
                grid-template-columns: 1fr;
            }

    .cover-image { height: 50vh; order: -1; }
    .saturday-grid { grid-template-columns: 1fr; }
    .team-grid { grid-template-columns: repeat(2, 1fr); }
    .insight-examples,
    .insight-inline .insight-examples { grid-template-columns: 1fr; }

    .cover-meta {
        position: relative;
        bottom: auto;
        left: auto;
        margin-top: 40px;
        flex-direction: column;
        gap: 10px;
    }

    .tabulas-cta {
        padding: 60px 30px;
    }
}