MoMu Fashion Hackathon

MoMuse:
A tailored museum experience.

The future of fashion heritage, built on DPP.

Winner
Bloomsbury Fashion Central Prize
Hackathon participants
MoMu — Fashion Museum Antwerp Antwerp, Belgium November 2025
The Challenge

The MoMu Fashion Hackathon brings together designers, developers, and researchers to reimagine how we experience fashion heritage.

48 hours.

8 teams.

One challenge: make MoMu's archive of 38,000 garments accessible to everyone.

Begin at the End
Winning team

Garment that speaks.

Sunday evening, jury time. The MoMuse demo plays on screen. The Kasuri fabric rotates. Hotspots glow. And Taylor Ann — our AI curator — speaks for the first time.

The jury leans in. They get it.

Our team wins the Bloomsbury Fashion Central Prize.

MoMu Fashion Hackathon
Rewind
48h
Friday Evening
Bakermat storefront

Friday evening. We had our first meeting with the Hackathon members. We were invited to Bakermat for a drink and to get to know everyone. I learned all about patterns that evening — fabric patterns, textile techniques, the language of materials.

The Team

Four disciplines. One team.

Federica Buzzi
Coordinator
Kept us organized. Documented everything. Made sure the pieces fit together.
Julie Vostalová Žil
Digitization
Named it "MoMuse." Researched why museum apps fail. Prepared the garment in CLO 3D.
Franziska Schutz
Pattern Maker
Shaped the narrative. Worked on the pitch Saturday night. Made sure we could explain it.
Ward De Muynck
Developer
Built the 3D viewer. Connected DPP data. Integrated the AI voice narration.
Saturday — The Brief

38,000 pieces. One question.

Saturday morning, we were guided through trough the archive. Rows of garments wrapped tissue paper, each with provenance records going back centuries.

The challenge: how do you make this historical collection accessible without losing its soul?

Examining pieces Collection
The Subject
Kasuri garment in 3D viewer

The Kasuri kimono.

Our test subject: an 18th-century Japanese garment from MoMu's collection. Kasuri is a resist-dyeing technique where threads are bound before dyeing, creating the distinctive blurred pattern.

Julie lays it flat on white tissue paper, measuring tape beside it. The team photographs every detail. Ali builds the 3D model. Ward connects it to the Digital Product Passport schema.

Technique
Kasuri (絣) resist-dyeing
Origin
Japan, Edo period
Material
Indigo-dyed cotton
Collection
MoMu Antwerp
The Insight

What if clothes could speak and tell a different story depending on who's asking?

Designer
See the Kasuri weaving technique up close. Understand warp and weft. Zoom into the resist-dyed pattern.
Historian
Trace the garment's journey from Edo-period Japan to a Belgian collection. Context. Provenance. Trade routes.
Child
Hear the story of who wore it. What occasions. Why it matters. Make it personal.
Saturday — The Work

Saturday. The team splits into roles. Julie photographs the Kasuri kimono, measuring every detail. Ward builds the 3D viewer and connects the DPP data. Federica documents everything. Franziska shapes the narrative. Hours pass. The studio fills with code, conversations, and the weight of 38,000 stories waiting to be told.

Julie examining garment Team at laptops Studio space
"Mannequins in the corner. Laptops on the table. Antwerp skyline through the window. Perfect place to build the future of fashion heritage."
Sunday 08:05
"What do you think of the name: MoMuse (tailored MoMu assistant)"
— Julie, in the WhatsApp group
The Product

MoMuse.
A garment you can explore.

Interactive hotspots reveal material data, construction techniques, provenance. Each point tells a story. Click the collar — hear about the neckline construction. Click the pattern — learn about Kasuri dyeing.

Physics-based rendering. Real textures from the MoMu archive. The silk catches light like it would in person.

Stack
React + Three.js
Data
DPP JSON-LD
Voice
ElevenLabs AI
MoMuse interface
Ann, a MoMu assistant explains:
"This garment features the Kasuri technique, where threads are dyed before weaving..."
— Taylor Ann, AI narrator · ElevenLabs voice synthesis
insert text chat
Watch

90 seconds demo

The 5-minute pitch

Sunday — The Moment
Presentation Jury

The jury reacts.

Our turn. The Kasuri fabric spins on screen. A hotspot pulses.

Applause.

Audience applauding
Team MoMuse
Acknowledgments

Thank you

This weekend wouldn't have happened without the people who opened doors, shared knowledge, and believed in what we were building.

Organization

  • MoMu — Fashion Museum AntwerpFor hosting, the archive access, and 38,000 stories
  • Bloomsbury Fashion CentralPrize sponsor
  • Kaat DeboMoMu Director

Coaches & Mentors

  • Mathilde CadouxCLO
  • Assaf ReebDigital Fashion Archive
  • Kevin GeddesDigital Fashion Archive
  • Marius MorhardDigital Fashion Archive
  • Virgile Biosad_archive
  • Shayli HarrisonMaxLab
  • Deepak MehtaHack Belgium
  • Stijn Van den BulckMoMu
  • Tobias HendrickxMoMu
  • Dieter SulsMoMu
  • Ann ClaesMasjien
Team MoMuse winning
What This Means

The EU's 2027 textile regulation requires Digital Product Passports.

Every garment will need machine-readable data about materials, manufacturing, and sustainability. Everyone's building compliance portals.

We're building experiences.

Because whether it's a museum piece or today's sustainable collection — people want conversations, not data dumps.

2027
EU Digital Product Passport mandate for textiles
"Same approach we're bringing to product passports. Compliance doesn't have to be boring."

Turn EU Compliance Into Your Brand's Best Story

Digital Product Passports that consumers actually want to scan. From farm to consumer: full transparency, verified sustainability data, and living product stories.

See The Demo
"Every Product Has A Story. Make Yours Scannable."

Craft,
Preserved.

Digital Product Passports for Fashion Heritage

Bloomsbury Fashion Central Prize